The last few weeks, the whole French press and the media were talking about one thing: the supposed arrival of the British soccer (football) player David Beckham in Paris, who was to play with the team Paris-Saint-Germain (PSG). From national newspapers, including, obviously, the ones specialized in sports, to fashion magazines, this was a main subject of conversation. Forget about the upcoming general elections! This was much more interesting.
David Beckham, as you might already know, is currently playing with the soccer team Los Angeles Galaxy. He won the American championship last year with that team. His famous wife, the ex-Spice Girls member Victoria Beckham, is very much involved in fashion and in the marketing of his husband’s image. She has a lot to say about his involvments and partnerships with brands.
The rumor was saying that Victoria was already in touch with Parisian real estate agencies to buy an apartment in the area of Saint-Germain-des-Près, located in the poshy area of the 6e arrondissement. Don’t forget that Vicoria Beckham was nicknamed “Posh Spice”.
Two main explanations are rising to explain why this didn’t happen. First, a professional reason for the football career of David Beckham. He thought that he wouldn’t play a lot because of his age. Since Qatari funds have invested in PSG, everything is possible from them to do, even buying Beckham. But the team sports management wasn’t that open to the idea. Secondly, a very simple reason: the Beckhams like their lifestyle in LA. Why would they want to come back to the old Europe? Why would they like to live in the Parisian cold winters? Their children like it there. And for David Beckham’s future, it might be a smart move to stay in LA, if he ever want to get involved in the film industry. In the fashion industry, even LA becomes to rise as a world fashion capital, competing in that respect with rivals such as New York City, Milano, London or Paris. That’s something Victoria Beckham might have had in mind while her couple was in the decision-making process.
Still, we think it’s such a missed opportunity for Paris. Imagine the Beckham’s walking around everyday in the Parisian streets! And David Beckham isn’t the worst guy to look at, right? Let’s just enjoy his underwear commercials, which were all around the city the last few weeks… That’s all for us what is left of this dream…