As we mentioned recently, fashion fever really hits Paris in the month of January, with the stylish Haute Couture fashion week following hot on the heels of Men’s Fashion Week. Shopping in Paris isn’t all about high fashion though, and if you come to the Marais, you’ll find it hard to miss one shop that specialises in the one piece of clothing (almost) everybody wears. In fact, I’m pretty sure that you’re wearing some right now, whether you’re reading this in your office or chilling out at home.
In case you hadn’t guessed it yet, I’m talking about underwear! Despite the fact that it stays covered up during most of the day, most of us are prepared to spend a great deal of money on making sure we get the right look down there.
Luckily for Parisian gays—and visitors like you, of course—one local store, Les Dessous d’Apollon, has everything you need. The entire store is dedicated to men’s underwear, and has all of the brands you’d expect to find, including Addicted, Barcode, Bikkembergs, Calvin Klein, D&G, Diesel, Emporio Armani, ES collection, Gregg, 3G, Look Me, Manstore, Men by Men, Olaf Benz, Paul Marchand, Pistol Pete, Pull In, Rufskin, 2(x)ist, UDY, Versace and more.
In a perfect central Marais location on rue du Bourg Tibourg, the store has been a hit with local guys since it first opened in 2005. Indeed, it’s hard to miss it given the eye-catching window displays! They really do have everything, and a friendly, welcoming team to help you find exactly what you need.
If you like the look of what you see online, you might like to know that you can buy everything that’s available in store is also available online at inderwear.com.