More than ever, the Marais is the area where fashion brands like to open new stores. Indeed, a presence in the center of gay Paris is essential because of its wealthy clientèle, both locals and tourists. The italian brand Diesel is, from now on, no exception. It will be close to other similar stores such as the ones of Lacoste or Scotch and Soda. Their brand new store has been inaugurated the 1st of March. Diesel Store Marais is located on 21, rue Sainte-Croix de la Bretonnerie, in the very heart of the Marais. Diesel was founded in 1978 and the brand now has more than a billion euros of revenues. They are mainly known for their jeans, but their have extended to a whole range of clothes.
The idea of this new store is to bring a new kind of concept store, specifically thought for the Marais. It is meant to be an alternative to a traditional luxury store, while remaining attractive. The store is in a historical building and has a surface of more than 280m2. It intends to be modern, but with keeping an eye on the historical dimension of the space. The spirit of the store? Freedom, independence, and individuality, according to the brand.
So if you are a fashion addict and a fan of shopping, you should take a visit to this new store, which is both for men and women, featuring the brand Diesel as well as the Diesel Black Gold label. It will be a good excuse to take a stroll in the daytime in this wonderful part of Paris. Who knows, you might be able to meet interesting customers right there?